We are all familiar with the customer journey. We know it’s essential to help our customers to be successful. But what about customer success Special leads marketing? How much do you know about it, and how does it affect us as marketers? In this blog, I’ll cover what customer success marketing is and how it fits into your marketing plan. What is Customer Success Special leads Marketing? Long ago, before marketing automation and MarTech technologies permeated our world, successful businesses would often rely on word-of-mouth marketing (
WOMM). With WOMM, marketers are looking to influence and Special leads encourage customers to spread the word about their products. Sometimes this is done with incentives, but the true success of WOMM is when your customers are happy to provide WOMM without an incentive. George Silverman is often touted as a pioneer in word-of-mouth marketing. Silverman, a Special leads psychologist, created what he called “teleconferenced peer influence groups” in the early 1970s and found that when one or two physicians reported on their good experience Special leads with a drug, it could sway an entire group of skeptics.
His tactics were so compelling that even ex-prescribers—those with Special leads negative experiences with a drug—changed their minds after hearing a positive review of the drug from their peers. Customer success marketing, similar to WOMM, is sometimes referred to as customer marketing, retention marketing, or advocate marketing. Customer success marketing is the intersection Special leads of product, marketing, and customer success teams. Customer experience shouldn’t stop at the sale. Studies have shown that attracting a new customer costs five times as much as keeping an existing one.