The entire inbound journey from a person finding your website via a search engine to that person becoming a customer can take minutes or years. Inbound marketing is often a long-term game of building trust, building credibility, and creating a library of content to attract future customers. A franchise built on trust can leverage inbound marketing to make a powerful impact. Inbound Marketing for Franchise The franchise model is beneficial to both consumers and franchisees.
Consumers have a familiar and respected choice when it comes to purchasing. Individual franchisees have ready-made brands with stable supply chains, optimized product lines, sophisticated sales processes and a trusted marketing presence. The allure of a franchise -- it's a well-known, well-established commodity -- doesn't just appeal to consumers. It also benefits industry mailing list franchisees. Whether it's food service, auto repair, or banking, franchising does a better job. Franchising has an 8% higher success rate than independent businesses in the first two years, according to government data .
This makes sense. Established brands have many advantages over new companies, including digital marketing. If you're a licensed HVAC business, most of the questions your customers ask in Colorado are the same questions they ask in Ohio. So your "mothership" central franchise should be able to cover most of your content needs. The same piece of content (whether it's an article, a video, or a buyer's guide) can solve all of these problems, just like